Privacy Policy
Effective date: May 2025 · Governing law: Ontario, Canada
The short version
We use one first-party cookie to recognise your browser across visits so we can remember pieces you've saved and surface them when you return. We do not collect personal information, we do not share your data with third parties, and we do not run advertising trackers of any kind.
What we collect
When you accept cookies, we store a single cookie named lff_visitor_id in your browser. This cookie contains a randomly generated UUID — a string of letters and numbers that is unique to your browser but carries no personal information whatsoever. It cannot be used to identify you as an individual.
We also record which pieces you save to your wishlist and, if you arrive via a marketing link, the UTM campaign parameters in that link (e.g. utm_source=instagram). No other data is collected without your explicit submission through a form.
Why we collect it
- To remember pieces you save so they reappear on your next visit
- To allow our AI assistant Harold to recall pieces you've shown interest in during a return visit
- To understand broadly which marketing channels bring visitors to our showroom (aggregate only, never individual profiles)
Cookie duration
The lff_visitor_id cookie expires after 365 days. It is renewed automatically on each visit while it remains active.
What we do not do
- We do not collect personal information without your explicit submission
- We do not sell, rent, or share your data with any third party
- We do not use Google Analytics, Meta Pixel, or any advertising tracker
- We do not use browser fingerprinting or any cross-site tracking technique
- We do not build advertising profiles or sell data to data brokers
Browsing without cookies
You may choose “Browse Without Saving” at any time. In this mode no cookie is set and no data is recorded. Your wishlist will still work for the duration of your browser session but will be cleared when you close the tab.
Withdrawing consent
You can change or withdraw your consent at any time by clicking Cookie Settings in the footer of any page. You may also clear cookies directly in your browser settings — if you clear cookies, you will be treated as a new visitor on your next visit and shown the consent prompt again.
Data storage and security
Visitor records are stored in a Supabase (PostgreSQL) database hosted in the United States (Amazon Web Services, Oregon). All data is transmitted over HTTPS. Access to the database is restricted to authenticated service-role connections only; no visitor data is exposed publicly.
Because that database is located outside Canada, the information we hold about you is stored and processed in the United States, and may be accessible to United States courts, law enforcement and government authorities under the laws of that country. We remain accountable for your information while it is in the hands of our service providers, and require them to protect it under terms comparable to this policy.
Compliance
This policy is designed to comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec's Law 25 (Act respecting the protection of personal information in the private sector). Because we collect no personal information without your explicit submission, the data minimisation principle is met by design.
Contact
Questions about this policy may be directed to info@londonfinefurniture.com or by visiting our showroom at 1040 Wharncliffe Road South, London, Ontario.